Flakies Fashion

A Fusion of Tradition and Modern Elegance

Flakies Fashion is a brand that beautifully marries traditional Nigerian Ankara prints with contemporary European styles. The founder's journey began in Nigeria, where the vibrant fabrics left an indelible mark on her childhood. Moving to the UK at the age of nine, she carried this passion for Ankara prints with her, often visiting Nigerian markets to find exquisite fabrics and having them tailored into modern outfits. The positive feedback and admiration she received for her unique style sparked the idea to transform her passion into a thriving business.

Flakies Fashion is renowned for its simplicity and versatility, with dresses and skirts being particularly popular among a diverse clientele. From those in their 20s to individuals in their 70s and 80s, the designs appeal to a wide age range. The clothing's ability to be dressed up or down—paired with heels, trainers, or slippers—makes it a perfect choice for any occasion.

Quality is a cornerstone of Flakies Fashion. Each piece is crafted from 100% cotton, with the founder working closely alongside a trusted tailor who has been a collaborator for years. Sustainability is also a key focus, with fabric off-cuts being repurposed into stylish accessories like earrings, ensuring that nothing goes to waste.

One of the challenges faced by the brand is justifying the prices of these unique, handmade designs. However, the founder addresses this by educating customers on the value and exclusivity of the pieces, emphasizing the craftsmanship and premium materials used.

Building an online presence has been another hurdle, but it's a journey the brand is committed to. Collaborating with platforms like the House of Lewisham comes at an opportune time, aiding in expanding Flakies Fashion's reach and connecting with a broader audience.

Join us in celebrating Flakies Fashion—a brand that brings together tradition and modernity, offering timeless pieces that are as unique as the individuals who wear them.