Julurie

Julurie: Crafting Elegance and Comfort in the Heart of Lewisham

In the bustling borough of Lewisham, Helen has established Julurie, a jewellery brand that embodies elegance, comfort, and sustainability. Inspired by the vibrant, creative community of Lewisham, Helen has crafted a business that not only caters to those with sensitive skin but also prioritizes high-quality and hypoallergenic designs. Here’s a closer look at Julurie’s journey and what makes it stand out.

Choosing Lewisham as the home for Julurie was a natural decision for Helen. The vibrant and supportive community has been a source of inspiration and motivation. With their encouragement, Helen has been able to focus on creating hypoallergenic, high-quality jewellery that resonates with the needs and desires of her customers. The community’s support has been instrumental in shaping Julurie into the brand it is today.

Among Julurie’s offerings, the waterproof, hypoallergenic 18k gold-plated Long Drop Hoop Earrings have emerged as a customer favourite. Available in both gold and silver, these earrings are celebrated for their durability, elegance, and comfort, especially for those with sensitive skin. Combining practicality with beauty, they exemplify the thoughtful design and quality craftsmanship that Julurie is known for.

Helen’s dedication to quality is evident in her choice of materials, including 18k gold-plated stainless steel and sterling silver, ensuring that each piece is hypoallergenic and tarnish-free. Sustainability is also a core value at Julurie, with Helen working closely with eco-friendly suppliers and using sustainable packaging. This commitment not only enhances the appeal of her products but also aligns with a growing demand for environmentally responsible practices.

Balancing business with personal responsibilities has been a challenge for Helen, but she has tackled it with strategic planning and support. With the guidance of a business mentor and the implementation of systems like online booking for custom permanent jewellery, Helen has successfully managed and grown Julurie. Her proactive approach has allowed her to steadily expand while maintaining the quality and personal touch that her brand is known for.

Julurie’s products are currently stocked at Solo Craft in Elephant and Castle and IKOKO in Brixton Hill, marking the beginning of an exciting journey into retail. Helen is enthusiastic about expanding into more retailers across the UK and exploring new collaborations that will bring Julurie’s unique offerings to a broader audience.

With each new venture, Helen continues to push the boundaries of her creativity, ensuring that Julurie remains at the forefront of the jewellery industry.