Beautifully Unique
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Beautifully Unique is more than just a brand; it’s a heartfelt journey deeply rooted in the vibrant community of Lewisham.
Born and raised in this lively borough, Kristelle’s decision to start her business here was a natural one. The Lewisham community has been instrumental in shaping the brand’s story, offering unwavering support through every challenge. Whether it’s through purchases, messages of encouragement, or participation in networking events, the people of Lewisham have been a constant source of motivation and inspiration.
At the heart of Beautifully Unique lies a commitment to quality and sustainability. Every wax melt, diffuser, and room spray is lovingly handmade, with packaging designed with the same level of care and attention. Sustainability is a cornerstone of the brand’s ethos, with eco-friendly choices like paper replacing bubble wrap, ensuring that every product is as kind to the planet as it is to the senses.
Like many small businesses, Beautifully Unique faced significant hurdles during the COVID pandemic. A decline in jewelry sales due to lockdowns led to a pivotal transformation in the business model. Embracing change, Kristelle shifted her focus to creating handmade home fragrance products, finding solace and mindfulness in the process. This adaptability not only kept the business thriving but also introduced a new dimension to its offerings, resonating with customers seeking comfort and warmth at home.
Looking to the future, Beautifully Unique has exciting plans in the works, including pop-up events at prestigious venues like ITV studios. These ventures highlight not just the brand’s growth but also its dedication to sharing its unique creations with a wider audience.
Join us in celebrating the spirit of Beautifully Unique—a brand that thrives on community support, embraces change, and continues to inspire with every handcrafted product.